Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Function of Advertisement:

• Promotion

• Communication

• Information

Language of Advertisement:

• Using the correct or suitable words

• Using positive expression

• Using the interesting and suggestive expression

• Text of advertisement should be directed to the goals

In making Advertisement, keep the following points:

• The contents of advertisement must objective and honest

• Short and clean

• Does not allude other group or producer

• Use word that polite and logical

• Attract attention

Kinds of Advertisement:

• Family advertisement

•          Invitation advertisement
•          Sponsored advertisement
•          Requested advertisement
•          News advertisement
•          Announcement advertisement
•          Goods advertisement

• Merit advertisement

• Offer advertisement

• Article advertisement

Media of Advertisement:

• Billboard

• Magazine

• By television

• Leaflet

• Newspaper
• Pamflet

• By radio